On Dec 7, 2:51*pm, Swingman wrote:

I was just reading an article in the crapper this morning that endeavors
to quantify the taste in housing, furniture and fixtures, of those 80
million born between 1980 and 1995, who, by next year (2010), will have
more economic clout than any group in history.

Basic premise being understanding the wants/needs of those who grew up
being awarded ribbons for last place, and only taking "yes" for an
answer, in order to effectively build and market to the selfish little
*******s.

The conclusion: Ikea, West Elm, and Design Within Reach.

Either the fumes were getting to me, or that blows my hopeful new
business model completely the hell out of the water ... *

You're not competing with IKEA. IKEA is creating your customers for
you. When the IKEA kidlets grow up they'll leave IKEA behind and go
searching for better quality. Quality never goes out of style...only
thing, sometimes it takes longer than the creator's (small C) lifetime
for the quality to be recognized. Hope you're not in a rush!

R