On Thu, 20 Mar 2008 13:13:08 GMT, "Darrell Feltmate"
wrote:

Some years back (never mind how many) I worked in a sporting goods store. We
had brought in some Converse looking running shoes that could sell for
$10.00 when Converse sold for $40.00. Could not sell a pair so I pulled them
off the shelves for 3 weeks and put them back out at $29.95. Sold like hot
cakes. Some folks just do not want a deal.

I think your example defines the fine line between CHEAP and INEXPENSIVE...
People want a deal, but also want to feel like they got what they paid for....
It's a strange concept, but a lot of folks will buy those less expensive shoes
instead of the same ones at a lower price because the savings are $10 but the
$30 price implies "quality" to them..
The more I study marketing and behavior, the stranger I find the human
brain..lol


mac

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